Helping dreams set sail by steering them straight to that 'book now' button.
Virgin Voyages
What I Wrote
From immersive destination pages to snappy CRM copy, scroll-stopping headlines, and bold billboards, I’ve got a way with words that grab attention and drive action. Whether it’s inspiring Sailors to book their next adventure or elevating a brand’s personality, every project I take on is designed to connect, convert, and leave a lasting impression.
We’re starting with snapshots of my web copy. Want to dive deeper? Check out the full homepage experience for Virgin Voyages’ Specialty Cruises and Brilliant Lady’s Inaugural Season — yep, every word is mine.
Beach Club at Bimini
Making a splash with premium experiences.
Take The Mermaid Hideaway, for example — a VIP retreat I named and brought to life as part of Virgin Voyages’ Beach Club at Bimini. Designed to blend laid-back luxury with a playful, on-brand vibe, this exclusive offering captures Virgin Voyages’ bold personality while enticing Sailors to upgrade their beach day.
Want to see the full picture? Explore the Beach Club at Bimini for more of my work.
I turn small spaces into big opportunities…
Below are call-to-action cards that show off my knack for crafting microcopy that works hard and plays harder. Featured across Virgin Voyages’ website, they spark curiosity (and clicks), getting Sailors to dive in or book their next adventure — stat.
Click-worthy copy, every time
Whether it’s a pop culture nod, a dreamy destination spotlight, or a clever line that makes readers grin, my CRM copy turns curiosity into clicks — and fans into Sailors.
And big spaces into unforgettable moments.
Big, bold, and impossible to miss — these billboards turn heads and leave lasting impressions. With punchy headlines and clean design, they make every inch count, delivering brand statements that stick.
When words steer the ship
Black Friday 2024 wasn’t just about deals — it was about making waves. And this campaign didn’t just smash records; it rewrote the playbook.
Over 418,000 brand searches in seven days? Yeah, that happened. Virgin Voyages left its big-name competitors in its wake, proving that bold ideas and sharp copy can turn a shopping event into a mic-drop moment.
Where words meet wanderlust
From setting the tone for an entire region to spotlighting a single unforgettable experience, my destination content introduces Sailors to the world with a fresh perspective. Whether it’s crafting an inviting overview of Europe, showcasing the depth of Bali’s culture, or diving into the rich history of Lisbon through detailed research, each piece creates a strong connection to the destinations waiting to be explored.
Take a look at the samples coming up next to see how I make every destination irresistible.
